Thiago Teles

AI CREATIVE OPERATIONS CREATIVE TECHNOLOGIST

ARCHITECTING EVALUATION FRAMEWORKS AND TRAINING NEXT-GEN MODELS

SELECTED
PROJECTS

Project 1

COMMERCIAL PRODUCTION

Project 2

MUSIC VIDEO

Project 3

BRANDED CONTENT

Project 4

EDITORIAL FILM

Project 5

SOCIAL CAMPAIGN

Project 6

EXPERIMENTAL SHORT

ABOUT

I architect evaluation frameworks and train frontier AI models in creative and multimodal domains. Unlike pure engineers, I bring 20 years of production expertise in Film, VFX, Creative Direction and Digital Marketing, which gives me a unique edge: I understand what "creative quality" actually means, and I can translate that into measurable, inter-rater-reliable rubrics.

20+ years in audiovisual production. From live visuals for electronic music to Hollywood VFX (Mass Effect 3, Halo 4, Cloud Atlas, Twilight) to leading creative teams across YouTube, short-form platforms, and branded media. All og that taught me what "creative quality" actually means.

Now I translate that into measurable, inter-rater-reliable rubrics. I design objective criteria for multimodal evaluation. I red-team failure modes. I optimize RLHF/SFT pipelines. I build scalable QA workflows for generative systems.

Over the years, I've led multidisciplinary teams through the full creative pipeline: concept, scripting, filming, editing, motion graphics, sound design, final delivery. I've spearheaded dozens of digital and video-driven experiences across YouTube, short-form platforms, educational systems, and branded media. Scaled 25+ brands on social using AI-optimized creative workflows. Built 4 enterprise AI video generation playbooks (60% production time reduction). Generated $500K+ in revenue through creative AI integration and strategy. What sets me apart now: I don't just create—I architect systems. I measure quality before production. I design objective rubrics for multimodal evaluation. I red-team failure modes. I optimize RLHF/SFT pipelines. I build scalable QA workflows for generative systems.

The strategic layer matters too. I use data, performance insights, and AI-powered tools to inform decisions, optimize workflows, and scale content production without sacrificing quality or authenticity. My approach is hands-on and collaborative: I work alongside teams, lead by example, and believe great creative work requires clarity, experimentation, and iteration. I'm not a creative guy learning AI. I'm an AI specialist who understands creative quality, production at scale, and how to measure both. That's rare in red-teaming and RLHF spaces.

→ I work with frontier AI companies, research teams, and creative tech organizations on red-teaming, rubric architecture, generative model evaluation, AI training pipelines and Production-scale creative automation.

SKILLS THAT PAY THE BILLS

Core AI & Evaluation Expertise • Rubric Design & Evaluation Framework Architecture • Red-Teaming & Adversarial Scenario Development • RLHF/SFT Data Creation & Annotation • Prompt Engineering & Prompt Recipe Design • Inter-Rater Reliability & Quality Assurance • Multimodal AI Training (video, image, text coherence) • Failure Mode Analysis & Documentation • Generative Model Evaluation & Assessment
Workflow Automation & Tools • Make.com (workflow automation & process design) • Claude / GPT-4 (prompt engineering & scripting) • Python (data processing, basic scripting)
Creative Domain Expertise • Video Production & Direction (20+ years, 100+ projects) • VFX & Motion Design (Hollywood-grade work: Mass Effect 3, Halo 4, Cloud Atlas, Twilight) • Brand Voice Definition & Creative Strategy • Audience Retention & Content Optimization • Data-Driven Creative Iteration (A/B testing, performance attribution)
How I Work • Cross-functional collaboration with ML teams & creative organizations • Scalable process design & documentation • Quality assurance at scale (90%+ inter-rater reliability) • Fast iteration & continuous improvement mindset
Adobe Creative Suite (Premiere Pro, After Effects, Photoshop, Illustrator, InDesign), DaVinci Resolve, Nuke, Unreal Engine
AI Gen specialist: • Higgsfield (motion design & VFX generation) • NanoBanana (image-to-video synthesis) • ElevenLabs (voice synthesis & audio) • Kling, SeeDance, Runway (video generation) • Adobe Premiere Pro (video assembly & editing) • Davinci Resolve (video assembly & editing)
Time management & process optimization
macOS & Windows based production workflows

Goal: Architect evaluation frameworks that ensure frontier AI generates creative outputs of measurable, production-ready quality—enabling teams to scale authentic audiovisual stories and designs with confidence, while empowering communities through accessible creative technology.

LET'S WORK
TOGETHER

If you are interested in a new project, collaboration, or a reason to get a beer don't hesitate to shoot me an email.

hey@thiagotelesfilmmaker.com

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